*Rectangle (Flash/Animated GIF) Guidelines
Standard to high quality bitmaps will be delivered in PNG or JPEG format. 24-30 frames per second animation. Vector text to be used in the Flash file to deliver a higher quality message. For tracking capabilities use “clickTAG” in your Action Scripting. For more information in using this, please see
http://www.adobe.com/resources/richmedia/tracking/designers_guide/
Photo Ad Box
This ad will be created with the following 3 elements
provided by the client…
*Note to Advertiser
Please provide Hawaii.com with the best quality images you have to advertise your product or service!
The following ad content materials must be submitted to the Hawaii.com
Contract Coordinator at least FIVE WORKING DAYS before posting deadline:
Ad Type
Word Count
# of Images
Image
Dimension
Hyperlink
Listing
Company Name
N/A
N/A
Deep link to
approp. content
Sponsorship
Position
Company Name (specify font
or closest “match” will be used).
N/A
N/A
Deep link to
approp. content
Slide-show
Caption: Max. 20 words
Min. 5-Max. 10
Max pixels:
350-400 wide
N/A
Hot Deal
Max. 25 words [co. name, offer/price, description, and
Start & end date]
N/A
N/A
Deep link to
approp. content
Coupon
Elements needed: Client name,
Coupon Title, Start date, End Date, Category, Island, Offer, Description [30 words max],
Ph. No. & Disclaimer
N/A
N/A
N/A
Newsletter
Max. 40 words; subject to editing
1
Max pixels:
150-200 wide
Deep link to
approp. content
eBlast
A core message in one phrase or sentence [subject to edit and/or additions]
N/A
Max pixels:
150-200 wide
Deep link to
approp. content
Hot Clicks Box
7 - 9 words [max 55 characters, including spaces]
0
N/A
Deep link to
approp. content
CREATIVE, SCHEDULING, and POSTING GUIDELINES
Creative Designed by Client
Finished creative must be submitted to Hawaii.com 5 working days prior to contract start date.
Creative Designed by Hawaii.com
All materials, ideas, photos, requests etc... must be submitted to Hawaii.com Creative Dept. at least 10 working days before creative needs to be approved by client.
Content Advertorial Information
All ideas, suggested text, photos, URLs, positioning etc... must be submitted to the Hawaii.com Content Editor at least 10 working days prior to contract start date.
Right to Edit or Reject
Publisher may, in its sole discretion, edit, classify, or reject at any time any advertising submitted by Advertiser .
We have specific advertising specification we require when running a campaign with Hawaii.com. For all banner and flash ad sizes, advertorial and text requirements, click here.
If you don't already have the Adobe Acrobat Reader software installed, you can download a free copy from the Adobe internet site. You only need to do this once.
