Maui's reputation as a premiere whale watching destination can easily be linked to the passion of a man who came to Maui in the late 1970s looking for ways to save humpback whales from the growing threat of extinction. Not long after he arrived, Greg Kaufman founded the Pacific Whale Foundation, which is not only a major player in the whale watching industry but a leading research and education facility known internationally.
Kaufman's first move was to participate in a national campaign that helped reduce the threat of commercial whaling on the humpback population. Then, in 1980, he established the Pacific Whale Foundation concentrating on non-invasive whale re