Tip: This small town opened Hawaii's first sugar mill in 1835.

Advertise with Hawaii.com

Hawaii.com Sales Kit


The site was completely redesigned at the end of 2009 and relaunched in its new format January 1, 2010.

A tremendous amount of new content has been added, we have renamed the sections and improved navigation by listing all the relevant categories by island in the left column. We have added geographic areas across all the islands to help visitors plan their trip once they arrive.

The additional sections and content allow us to help advertiser’s better target their offerings and allow a wider range of product to be promoted. We have also added new features including our Paradise Tool that helps our visitors and members decide which islands they should visit based on their interests, and a quick Find Travel Special box both are found on the home page.

The primary sections on the site are:

  • Getting to Hawaii
  • Where to Stay
  • Travel Specials
  • Romance
  • Getting Around
  • Things to Do
  • What to See
  • Where to Eat & Drink
  • Shopping
  • Cruises
  • Relocation
  • Real Estate

Regardless of the product or service you provide to the visitor or local resident, we can help you reach them.

2009 Site Traffic Statistics
Visits
3.14M
Page Views
11.6M
Impressions
31.4M
Unique Visitors
2.62M
2010 Site Traffic Goals
Visits
3.17M
Page Views
13.1M
Impressions
43.1M
Unique Visitors
2.83M

Visitor and Member Demographic

We have over 180,000 members in our database, the list has recently been purged of expired email addresses to ensure we have a clean list with a high open rate. We expect the membership to grow another 93,000 members in 2010. Our members are rewarded during the year with points for viewing emails and visiting the site. Points are redeemed for prizes that further promote the Islands and Hawaii.com's advertisers.

Many of the ad packages we offer include the ability to promote to our members in weekly emails or our Monthly Newsletter.

Demographic Profile*

ADULTS
Female
65%
Male
35%
AGE
Median
38 yrs.
HOUSEHOLD INCOME
Median
$75,000+
RESIDENCE
California, Arizona, Nevada, Washington, and Oregon
70%
All Others
30%

*Based on 2008 member data

Online Advertising Packages

This year we are offering advertising packages that start as low as $100/mo for the Where to Eat & Drink, Shopping and Golf sections, and start at $200 for all other sections up to $5,000/mo.

The cost of the package will depend on the amount of exposure on the site and in our database marketing.

There are opportunities to purchase banner advertising at a la carte pricing of $15-$18 CPM along with travel specials listing, database promotions and coupons.

For more information about advertising with Hawaii.com please contact:

Ad Specs for Online

Please click on the link below for specific ad requirements for each online ad campaign placement:

Invoicing and Reporting

A campaign takes from 2-3 business days to launch after materials are received. Hawaii.com would be pleased to build banner ads for any campaign of $500 or more per month running for a minimum of 6 months. Advertisers will be billed monthly.

Advertisers receive a detailed campaign report by the 10th of the following month.

 

 
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